Car maker market share in Germany
Data: full year 2025 · last checked Jan 6, 2026
Car groups by market share in Germany
| # | Group | Size | Share | vs. 2024 |
|---|---|---|---|---|
| 1 | Volkswagen Group VW, Audi, Skoda, Cupra/Seat, Porsche | 41.6 % | +1.3 pp | |
| 2 | Stellantis Peugeot, Opel/Vauxhall, Citroen, Fiat, Jeep, Alfa Romeo, DS | 11.2 % | −1.2 pp | |
| 3 | BMW Group BMW, Mini | 10.1 % | +0.7 pp | |
| 4 | Mercedes-Benz Mercedes-Benz, Smart | 9.3 % | −0.3 pp | |
| 5 | Hyundai Motor Group Hyundai, Kia, Genesis Hyundai and Kia count as one group. | 5.4 % | −0.5 pp | |
| 6 | Renault Group Renault, Dacia, Alpine | 4.7 % | +0.2 pp | |
| 7 | Ford Ford, Lincoln | 3.8 % | +0.3 pp | |
| 8 | Toyota Group Toyota, Lexus | 3.2 % | −0.4 pp | |
| 9 | Volvo Cars Volvo | 2.1 % | −0.1 pp | |
| 10 | Mazda Mazda | 1.4 % | −0.2 pp | |
| 11 | Nissan Nissan, Infiniti | 1.1 % | +0.1 pp | |
| 12 | SAIC Motor MG, Roewe, Maxus | 0.9 % | +0.2 pp | |
| 13 | BYD BYD | 0.8 % | +0.7 pp | |
| 14 | Suzuki Suzuki | 0.8 % | −0.1 pp | |
| 15 | Tesla Tesla | 0.7 % | −0.6 pp |
Share of the total new-car market for each year; only the largest groups are shown, so the figures do not add up to 100%.
There is no clean free source for worldwide manufacturer market share (OICA stopped its by-manufacturer production table after 2017). For the "who builds the most cars worldwide" question, see our vehicle-sales ranking (Toyota leads, ahead of the Volkswagen Group and Hyundai-Kia).
On its home market the Volkswagen Group is actually extending its dominance, taking more than 40 percent of all new cars. At the same time Tesla's share halves and BYD grows eightfold from a tiny base. Germany is still a German fortress, but the first cracks are showing.
Methodology
New passenger-car registrations per group for full-year 2025, raw data from Germany's Federal Motor Transport Authority (KBA) by brand, aggregated here into groups (same method as AUTO BILD). Share = group sum divided by the total market (2.86 million). The change compares the 2025 share with 2024 in percentage points. KBA reports Cupra under Seat, it is included in the VW group. Mercedes-Benz here includes Smart. The largest groups are shown.
No investment advice. Figures without guarantee.
Frequently asked questions
Which car group has the largest market share in Germany?
Volkswagen Group has the largest market share in Germany in full-year 2025 with 41.6% (last checked 2026-01-06).
The analysis behind the numbers.
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