Which automaker earns the most per car

Profit per vehicle of the world's largest automakers: how much each group earns on every single car it sells. Compiled by Philipp Raasch, almost 10 years at Mercedes-Benz, independent automotive industry analyst.

As offiscal years 2025/2026
SourceAnnual reports, own calculation
Coverage42 manufacturers

Last checked Sep 14, 2026

Ferrari leads with 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061 euros per vehicle) and BMW (2,871 euros per vehicle).

Bars relative to No. 2, No. 1 is an outlier · €/vehicle

Automakers by profit per vehicle

#CompanySizeCountry€ / vehicleFY
1FerrariItaly154,5462025
2Mercedes-Benz GroupGermany3,0612025
3BMWGermany2,8712025
4SubaruJapan2,4622025
5TeslaUnited States2,3002025
6Seres GroupChina1,9782025
7KiaSouth Korea1,8712025
8General MotorsUnited States1,7292025
9ToyotaJapan1,6532026
10Hyundai MotorSouth Korea1,4852025
11Porsche AGGermany1,4282025
12FordUnited States1,0662025
13Suzuki MotorJapan1,0442026
14RenaultFrance1,0412025
15MazdaJapan7822025
16Hyundai Motor IndiaIndia7272026
17BYDChina7192025
18Great Wall MotorChina7052025
19VolkswagenGermany6452025
20Chery AutomobileChina5642025
21Mitsubishi MotorsJapan5292026
22Maruti SuzukiIndia5282026
23GeelyChina4992025
24Tata MotorsIndia3492026
25KG MobilitySouth Korea3252025
26Changan AutoChina1162025
27Volvo CarSweden452025
28LeapmotorChina422025
29SAIC MotorChina-562025
30StellantisNetherlands-1402025
31Li AutoChina-1782025
32JAC MotorsChina-5462025
33NissanJapan-5762026
34XPengChina-8272025
35GAC GroupChina-1,1322025
36HondaJapan-3,6042026
37NIOChina-5,5212025
38Lotus TechnologyChina-8,3442025
39PolestarSweden-28,8302025
40Aston MartinUnited Kingdom-55,4172025
41LucidUnited States-57,9472025
42RivianUnited States-73,1502025

Fiscal years can differ by company (FY column).

My take
Profit per vehicle is the truth behind the unit counts. A luxury manufacturer earns more on a single car than a volume manufacturer on dozens. This is where you see who gives cars away to buy market share and who really earns on every vehicle. The industry's most honest number, broken down to a single car.
Philipp Raasch
Philipp RaaschFounder · Der Autopreneur

Methodology

Profit per vehicle = operating profit of the automotive business divided by worldwide vehicle sales, both from the latest fiscal year. Profit here means the operating result of the automotive segment, not consolidated net income: taxes, financial services, investments and one-off effects stay out so the pure automotive profitability becomes visible. Specifically, we approximate the operating result as the reported operating margin of the automotive segment multiplied by group revenue; for diversified groups with large financial or non-automotive divisions (such as Volkswagen) this can slightly overstate the value. The operating margin comes from the reported segment figures of the consolidated financial statements, vehicle sales from the official sales releases. The metric shows how much a manufacturer earns operationally on every single car it sells, the industry's sharpest profitability statement. Pure commercial vehicle and truck makers are excluded, as are conglomerates such as Xiaomi whose result mostly comes from non-automotive business and would be misleading per car. Losses appear as negative values.

All information is provided for informational purposes only and does not constitute investment advice. Financial figures may be delayed, preliminary or contain errors. No guarantee of accuracy, completeness or timeliness. Exchange rates: European Central Bank.

Frequently asked questions

Which automaker earns the most per car?

Ferrari earns the most per vehicle sold, at 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061) and BMW (2,871). As of fiscal years 2025/2026.

How is profit per vehicle calculated?

Profit per vehicle is the operating result of the automotive business from the latest fiscal year in euros, divided by the number of vehicles sold worldwide. It uses the operating result of the automotive segment, not consolidated net income, so that taxes, financial services and one-off effects do not distort the picture. The segment result is approximated from the reported segment margin and group revenue. The metric shows how much a manufacturer earns operationally on every single car. Losses appear as negative values.

Why do luxury automakers earn so much more per car?

Luxury and sports car makers sell few, very expensive cars at high margins, while volume manufacturers earn little per unit on millions of affordable vehicles. That is why a small manufacturer often ranks far ahead of a giant that builds millions of cars worldwide.

Why do some automakers show a negative value?

Any company that posted a full-year loss is, by definition, losing money on every car it sells. This mainly affects young electric vehicle makers that are still investing in growth and plants and lose money on every vehicle for now.

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