Profit per vehicle of the world's largest automakers: how much each group earns on every single car it sells. Compiled by Philipp Raasch, 10 years at Mercedes-Benz, independent automotive industry analyst.
Ferrari leads with 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061) and BMW (2,871).
| # | Company | Size | Country | € / vehicle | FY |
|---|---|---|---|---|---|
| 1 | Ferrari | Italy | 154,546 | 2025 | |
| 2 | Mercedes-Benz Group | Germany | 3,061 | 2025 | |
| 3 | BMW | Germany | 2,871 | 2025 | |
| 4 | Subaru | Japan | 2,376 | 2025 | |
| 5 | Tesla | United States | 2,333 | 2025 | |
| 6 | Seres Group | China | 1,986 | 2025 | |
| 7 | General Motors | United States | 1,754 | 2025 | |
| 8 | Kia | South Korea | 1,693 | 2025 | |
| 9 | Toyota | Japan | 1,595 | 2026 | |
| 10 | Porsche AG | Germany | 1,428 | 2025 | |
| 11 | Hyundai Motor | South Korea | 1,344 | 2025 | |
| 12 | Ford | United States | 1,081 | 2025 | |
| 13 | Renault | France | 1,041 | 2025 | |
| 14 | Suzuki Motor | Japan | 1,008 | 2026 | |
| 15 | Mazda | Japan | 755 | 2025 | |
| 16 | Hyundai Motor India | India | 739 | 2026 | |
| 17 | BYD | China | 722 | 2025 | |
| 18 | Great Wall Motor | China | 708 | 2025 | |
| 19 | Volkswagen | Germany | 645 | 2025 | |
| 20 | Chery Automobile | China | 567 | 2025 | |
| 21 | Maruti Suzuki | India | 547 | 2026 | |
| 22 | Mitsubishi Motors | Japan | 511 | 2026 | |
| 23 | Geely | China | 501 | 2025 | |
| 24 | KG Mobility | South Korea | 294 | 2025 | |
| 25 | Changan Auto | China | 116 | 2025 | |
| 26 | Volvo Car | Sweden | 46 | 2025 | |
| 27 | Leapmotor | China | 42 | 2025 | |
| 28 | SAIC Motor | China | -56 | 2025 | |
| 29 | Stellantis | Netherlands | -140 | 2025 | |
| 30 | Li Auto | China | -178 | 2025 | |
| 31 | JAC Motors | China | -548 | 2025 | |
| 32 | XPeng | China | -831 | 2025 | |
| 33 | GAC Group | China | -1,137 | 2025 | |
| 34 | Honda | Japan | -3,478 | 2026 | |
| 35 | NIO | China | -5,545 | 2025 | |
| 36 | Lotus Technology | China | -8,380 | 2025 | |
| 37 | Polestar | Sweden | -29,239 | 2025 | |
| 38 | Aston Martin | United Kingdom | -55,847 | 2025 | |
| 39 | Lucid | United States | -58,769 | 2025 | |
| 40 | Rivian | United States | -74,187 | 2025 |
Fiscal years can differ by company (FY column).
Profit per vehicle is the truth behind the unit counts. A luxury manufacturer earns more on a single car than a volume manufacturer on dozens. This is where you see who gives cars away to buy market share and who really earns on every vehicle. The industry's most honest number, broken down to a single car.
Profit per vehicle = operating profit of the automotive business divided by worldwide vehicle sales, both from the latest fiscal year. Profit here means the operating result of the automotive segment, not consolidated net income: taxes, financial services, investments and one-off effects stay out so the pure automotive profitability becomes visible. Specifically, we approximate the operating result as the reported operating margin of the automotive segment multiplied by group revenue; for diversified groups with large financial or non-automotive divisions (such as Volkswagen) this can slightly overstate the value. The operating margin comes from the reported segment figures of the consolidated financial statements, vehicle sales from the official sales releases. The metric shows how much a manufacturer earns operationally on every single car it sells, the industry's sharpest profitability statement. Pure commercial vehicle and truck makers are excluded, as are conglomerates such as Xiaomi whose result mostly comes from non-automotive business and would be misleading per car. Losses appear as negative values.
All information is provided for informational purposes only and does not constitute investment advice. Financial figures may be delayed, preliminary or contain errors. No guarantee of accuracy, completeness or timeliness. Exchange rates: European Central Bank.
Ferrari earns the most per vehicle sold, at 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061) and BMW (2,871). As of Jul 12, 2026.
Profit per vehicle is the operating result of the automotive business from the latest fiscal year in euros, divided by the number of vehicles sold worldwide. It uses the operating result of the automotive segment, not consolidated net income, so that taxes, financial services and one-off effects do not distort the picture. The segment result is approximated from the reported segment margin and group revenue. The metric shows how much a manufacturer earns operationally on every single car. Losses appear as negative values.
Luxury and sports car makers sell few, very expensive cars at high margins, while volume manufacturers earn little per unit on millions of affordable vehicles. That is why a small manufacturer often ranks far ahead of a giant that builds millions of cars worldwide.
Whoever posted a loss in the fiscal year arithmetically loses money on every car sold. This mainly affects young electric vehicle makers that are still investing in growth and plants and lose money on every vehicle for now.
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The German Autopreneur, by Philipp Raasch, 10 years at Mercedes-Benz.
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