Which automaker earns the most per car

Profit per vehicle of the world's largest automakers: how much each group earns on every single car it sells. Compiled by Philipp Raasch, 10 years at Mercedes-Benz, independent automotive industry analyst.

As ofJul 12, 2026
SourceAnnual reports, own calculation
Coverage40 manufacturers

Ferrari leads with 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061) and BMW (2,871).

Bars relative to No. 1 · €/vehicle

Automakers by profit per vehicle

#CompanySizeCountry€ / vehicleFY
1FerrariItaly154,5462025
2Mercedes-Benz GroupGermany3,0612025
3BMWGermany2,8712025
4SubaruJapan2,3762025
5TeslaUnited States2,3332025
6Seres GroupChina1,9862025
7General MotorsUnited States1,7542025
8KiaSouth Korea1,6932025
9ToyotaJapan1,5952026
10Porsche AGGermany1,4282025
11Hyundai MotorSouth Korea1,3442025
12FordUnited States1,0812025
13RenaultFrance1,0412025
14Suzuki MotorJapan1,0082026
15MazdaJapan7552025
16Hyundai Motor IndiaIndia7392026
17BYDChina7222025
18Great Wall MotorChina7082025
19VolkswagenGermany6452025
20Chery AutomobileChina5672025
21Maruti SuzukiIndia5472026
22Mitsubishi MotorsJapan5112026
23GeelyChina5012025
24KG MobilitySouth Korea2942025
25Changan AutoChina1162025
26Volvo CarSweden462025
27LeapmotorChina422025
28SAIC MotorChina-562025
29StellantisNetherlands-1402025
30Li AutoChina-1782025
31JAC MotorsChina-5482025
32XPengChina-8312025
33GAC GroupChina-1,1372025
34HondaJapan-3,4782026
35NIOChina-5,5452025
36Lotus TechnologyChina-8,3802025
37PolestarSweden-29,2392025
38Aston MartinUnited Kingdom-55,8472025
39LucidUnited States-58,7692025
40RivianUnited States-74,1872025

Fiscal years can differ by company (FY column).

My take
Profit per vehicle is the truth behind the unit counts. A luxury manufacturer earns more on a single car than a volume manufacturer on dozens. This is where you see who gives cars away to buy market share and who really earns on every vehicle. The industry's most honest number, broken down to a single car.
Philipp Raasch
Philipp RaaschFounder · Der Autopreneur

Methodology

Profit per vehicle = operating profit of the automotive business divided by worldwide vehicle sales, both from the latest fiscal year. Profit here means the operating result of the automotive segment, not consolidated net income: taxes, financial services, investments and one-off effects stay out so the pure automotive profitability becomes visible. Specifically, we approximate the operating result as the reported operating margin of the automotive segment multiplied by group revenue; for diversified groups with large financial or non-automotive divisions (such as Volkswagen) this can slightly overstate the value. The operating margin comes from the reported segment figures of the consolidated financial statements, vehicle sales from the official sales releases. The metric shows how much a manufacturer earns operationally on every single car it sells, the industry's sharpest profitability statement. Pure commercial vehicle and truck makers are excluded, as are conglomerates such as Xiaomi whose result mostly comes from non-automotive business and would be misleading per car. Losses appear as negative values.

All information is provided for informational purposes only and does not constitute investment advice. Financial figures may be delayed, preliminary or contain errors. No guarantee of accuracy, completeness or timeliness. Exchange rates: European Central Bank.

Frequently asked questions

Which automaker earns the most per car?

Ferrari earns the most per vehicle sold, at 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061) and BMW (2,871). As of Jul 12, 2026.

How is profit per vehicle calculated?

Profit per vehicle is the operating result of the automotive business from the latest fiscal year in euros, divided by the number of vehicles sold worldwide. It uses the operating result of the automotive segment, not consolidated net income, so that taxes, financial services and one-off effects do not distort the picture. The segment result is approximated from the reported segment margin and group revenue. The metric shows how much a manufacturer earns operationally on every single car. Losses appear as negative values.

Why do luxury automakers earn so much more per car?

Luxury and sports car makers sell few, very expensive cars at high margins, while volume manufacturers earn little per unit on millions of affordable vehicles. That is why a small manufacturer often ranks far ahead of a giant that builds millions of cars worldwide.

Why do some automakers show a negative value?

Whoever posted a loss in the fiscal year arithmetically loses money on every car sold. This mainly affects young electric vehicle makers that are still investing in growth and plants and lose money on every vehicle for now.

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