Which automaker earns the most per car

Profit per vehicle of the world's largest automakers: how much each group earns on every single car it sells. Compiled by Philipp Raasch, 10 years at Mercedes-Benz, independent automotive industry analyst.

As offiscal years 2025/2026
SourceAnnual reports, own calculation
Coverage41 manufacturers

Last checked Aug 26, 2026

Ferrari leads with 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061 euros per vehicle) and BMW (2,871 euros per vehicle).

Bars relative to No. 2, No. 1 is an outlier · €/vehicle

Automakers by profit per vehicle

#CompanySizeCountry€ / vehicleFY
1FerrariItaly154,5462025
2Mercedes-Benz GroupGermany3,0612025
3BMWGermany2,8712025
4SubaruJapan2,3672025
5TeslaUnited States2,2862025
6Seres GroupChina1,9622025
7KiaSouth Korea1,8052025
8General MotorsUnited States1,7192025
9ToyotaJapan1,5892026
10Hyundai MotorSouth Korea1,4332025
11Porsche AGGermany1,4282025
12FordUnited States1,0602025
13RenaultFrance1,0412025
14Suzuki MotorJapan1,0042026
15MazdaJapan7522025
16Hyundai Motor IndiaIndia7242026
17BYDChina7132025
18Great Wall MotorChina7002025
19VolkswagenGermany6452025
20Chery AutomobileChina5602025
21Maruti SuzukiIndia5262026
22Mitsubishi MotorsJapan5092026
23GeelyChina4952025
24KG MobilitySouth Korea3142025
25Changan AutoChina1152025
26Volvo CarSweden452025
27LeapmotorChina422025
28SAIC MotorChina-562025
29StellantisNetherlands-1402025
30Li AutoChina-1762025
31JAC MotorsChina-5422025
32NissanJapan-5542026
33XPengChina-8212025
34GAC GroupChina-1,1242025
35HondaJapan-3,4652026
36NIOChina-5,4792025
37Lotus TechnologyChina-8,2802025
38PolestarSweden-28,6572025
39Aston MartinUnited Kingdom-55,5892025
40LucidUnited States-57,5992025
41RivianUnited States-72,7112025

Fiscal years can differ by company (FY column).

My take
Profit per vehicle is the truth behind the unit counts. A luxury manufacturer earns more on a single car than a volume manufacturer on dozens. This is where you see who gives cars away to buy market share and who really earns on every vehicle. The industry's most honest number, broken down to a single car.
Philipp Raasch
Philipp RaaschFounder · Der Autopreneur

Methodology

Profit per vehicle = operating profit of the automotive business divided by worldwide vehicle sales, both from the latest fiscal year. Profit here means the operating result of the automotive segment, not consolidated net income: taxes, financial services, investments and one-off effects stay out so the pure automotive profitability becomes visible. Specifically, we approximate the operating result as the reported operating margin of the automotive segment multiplied by group revenue; for diversified groups with large financial or non-automotive divisions (such as Volkswagen) this can slightly overstate the value. The operating margin comes from the reported segment figures of the consolidated financial statements, vehicle sales from the official sales releases. The metric shows how much a manufacturer earns operationally on every single car it sells, the industry's sharpest profitability statement. Pure commercial vehicle and truck makers are excluded, as are conglomerates such as Xiaomi whose result mostly comes from non-automotive business and would be misleading per car. Losses appear as negative values.

All information is provided for informational purposes only and does not constitute investment advice. Financial figures may be delayed, preliminary or contain errors. No guarantee of accuracy, completeness or timeliness. Exchange rates: European Central Bank.

Frequently asked questions

Which automaker earns the most per car?

Ferrari earns the most per vehicle sold, at 154,546 euros per vehicle, ahead of Mercedes-Benz Group (3,061) and BMW (2,871). As of fiscal years 2025/2026.

How is profit per vehicle calculated?

Profit per vehicle is the operating result of the automotive business from the latest fiscal year in euros, divided by the number of vehicles sold worldwide. It uses the operating result of the automotive segment, not consolidated net income, so that taxes, financial services and one-off effects do not distort the picture. The segment result is approximated from the reported segment margin and group revenue. The metric shows how much a manufacturer earns operationally on every single car. Losses appear as negative values.

Why do luxury automakers earn so much more per car?

Luxury and sports car makers sell few, very expensive cars at high margins, while volume manufacturers earn little per unit on millions of affordable vehicles. That is why a small manufacturer often ranks far ahead of a giant that builds millions of cars worldwide.

Why do some automakers show a negative value?

Any company that posted a full-year loss is, by definition, losing money on every car it sells. This mainly affects young electric vehicle makers that are still investing in growth and plants and lose money on every vehicle for now.

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