Car maker market share in the USA
Data: full year 2025 · last checked Jan 7, 2026
Car groups by market share in the USA
| # | Group | Size | Share | vs. 2024 |
|---|---|---|---|---|
| 1 | General Motors Chevrolet, GMC, Buick, Cadillac | 17.3 % | +0.2 pp | |
| 2 | Toyota Group Toyota, Lexus | 15.4 % | +0.7 pp | |
| 3 | Ford Ford, Lincoln | 13.5 % | +0.4 pp | |
| 4 | Hyundai Motor Group Hyundai, Kia, Genesis Hyundai and Kia count as one group. | 11.8 % | +1.1 pp | |
| 5 | Honda Honda, Acura | 8.8 % | −0.2 pp | |
| 6 | Stellantis Peugeot, Opel/Vauxhall, Citroen, Fiat, Jeep, Alfa Romeo, DS | 7.7 % | −0.5 pp | |
| 7 | Nissan Nissan, Infiniti | 5.7 % | −0.1 pp | |
| 8 | Subaru Subaru | 3.9 % | −0.3 pp | |
| 9 | Volkswagen Group VW, Audi, Skoda, Cupra/Seat, Porsche | 3.5 % | −0.6 pp | |
| 10 | Teslaestimated Tesla | 3.5 % | −0.5 pp | |
| 11 | Mazda Mazda | 2.5 % | −0.2 pp | |
| 12 | BMW Group BMW, Mini | 2.4 % | −0.1 pp | |
| 13 | Mercedes-Benz Mercedes-Benz, Smart | 1.9 % | −0.1 pp |
Share of the total new-car market for each year; only the largest groups are shown, so the figures do not add up to 100%.
There is no clean free source for worldwide manufacturer market share (OICA stopped its by-manufacturer production table after 2017). For the "who builds the most cars worldwide" question, see our vehicle-sales ranking (Toyota leads, ahead of the Volkswagen Group and Hyundai-Kia).
The US market stays firmly in the hands of the Big Three plus the Asian makers Toyota and Hyundai-Kia, which keep gaining, while Stellantis continues its slide. The Chinese offensive is locked out here by tariffs, and that makes the USA the exception among the large markets. Anyone who wants to see what a walled-off car market looks like should look here.
Methodology
Light-vehicle sales per group for full-year 2025, compiled from the manufacturers' official US sales reports (Q4/FY2025); total market (about 16.3 million) per Cox Automotive. The basis is deliveries, not official registrations (the US has no KBA/ACEA). Twelve of the 13 groups are backed by official manufacturer reports; the group figure is the sum of the brands. Tesla does not report US sales, so that row is an estimate (Experian/Cox) and marked accordingly. The change compares the 2025 share with 2024.
No investment advice. Figures without guarantee.
Frequently asked questions
Which car group has the largest market share in the USA?
General Motors has the largest market share in USA in full-year 2025 with 17.3% (last checked 2026-01-07).
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